Great post from Gary Angel over at the WAO Factor:
Here’s a few simple, oft-repeated best-practices in digital measurement dashboarding that you may already know:
- Focus on a small set of site-wide actionable KPIs
- Measure your overall Site Satisfaction and compare it to your industry
- Trend your NetPromoter scores to track your efficiency in creating brand advocates
What you probably don’t know is that every one of these “best-practices” is wrong. Deeply, fundamentally, and completely wrong.